Seller download · 8-chapter PDF
The Home Valuation Playbook
How Greater Toronto Area homes are actually priced — the comparables, adjustments, timing and pre-list moves that decide your final number.
What's inside
8 chapters, 8-chapter PDF
- 01
Why online estimates miss
Automated valuations average a postal code. Buyers pay for a specific house on a specific street in a specific week.
- 02
Step 1: Build the comparable set
Start with solds in the last 90 days within the same school catchment or pocket.
- 03
Step 2: Adjust honestly
Every difference between your home and a comparable is worth money in one direction.
- 04
Step 3: Read the market temperature
Months of inventory under two favours sellers; over four favours buyers.
- 05
Step 4: Choose a pricing strategy
Hold-back offer date: works when inventory is scarce and your home shows exceptionally.
- 06
Pre-list moves that pay
Paint in neutral tones and repair every visible defect before photography.
- 07
What listing for 1% includes
Full professional photography, floor plans and video.
- 08
Your 30-day launch timeline
Days 1-7: valuation walkthrough, strategy, repair and staging list.
- The four-step method used to value a GTA home before it hits the market
- Which comparable sales count — and the adjustments that quietly move your price
- Pre-list improvements that return more than they cost (and the ones that never do)
- How days on market, offer dates and seasonality change your strategy
- What listing for 1% actually includes, line by line
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